History of Marc Ecko Unlimited
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| image credits : live.drjays.com |
The Beginning
Marc Ecko Unlimited is a worldwide fashion phenomenon and brainchild of a college dropout from Jersey. Persistence, determination and passion has helped the mastermind behind this brand build a fashion and media empire.
Ecko, born Marc Milecofsky, attended Rutgers University until 1993 when he decided to pursue his passion rather than to earn his degree in pharmacology. With the blessing of the Dean of the Pharmacy School, Marc Ecko went to Manhattan where he validated his passion for clothing and urban art by turning it into his career. Creating images for one T-shirt at a time, Ecko went to a screen print shop in Brooklyn and, piece by piece, built enough collateral to bring to the shops of Manhattan. Convincing shopkeepers to put his product on the shelf took "youthful naivete" and a whole lot of begging. "I didn't know better, they couldn't tell me no," recounts Ecko when recalling the fledgling days of his enterprise. And so, the brand was put on the shelf, about to expand into a line of clothing recognized worldwide.
Logo
The rhino logo is synonymous with the brand. Ecko's father collected rhino figurines when he was a child and they served as a handy substitute when all of Luke Skywalker's Tontons were missing. But why have it represent a clothing label? The spirit of the animal and the company are the same: "determined, restless, a little awkward, yet always graceful."
The Empire
Marc Ecko Unlimited has grown from a garage operation to a $1.5 billion dollar enterprise with multiple clothing lines, media and philanthropic endeavors. The clothing lines have expanded to reach the female consumer with Ecko Red in addition to multiple facets of the male demographic, from skater (Zoo York) to the young professional (Marc Ecko Cut and Sew). Ecko has collaborated with multiplatinum selling artist 50 Cent to reach a more thuggish, ruggish consumer with the G-unit clothing line for both men and women.
Media and Charity
Media ventures include Ecko T.V., a media outlet for independent filmmakers, and Complex Media, the proprietor of "Complex Magazine." All media ventures strive to be a voice and information source about music and lifestyle for a generation with its own tastes and consumer patterns.
Marc Ecko Enterprises isn't shy about giving back: Tikva Children's Home, Sweat Equity Enterprises and Stoked Mentoring all give back to the youth of the nation. All three share a common goal of providing the resources and skills to successfully pursue their own passions---just as Ecko did.
Political Influence
Ecko has used his considerable influence to make political statements against what he considers to be violations of the first amendment. In 2008, he supported Manhattan high school and college art students who were not able to purchase the art supplies they needed to file a lawsuit against the city. Ecko and his lawyer contended that the law practiced age discrimination in since the students were restricted from supply purchases due to their age.
The rhino logo is synonymous with the brand. Ecko's father collected rhino figurines when he was a child and they served as a handy substitute when all of Luke Skywalker's Tontons were missing. But why have it represent a clothing label? The spirit of the animal and the company are the same: "determined, restless, a little awkward, yet always graceful."
The Empire
Marc Ecko Unlimited has grown from a garage operation to a $1.5 billion dollar enterprise with multiple clothing lines, media and philanthropic endeavors. The clothing lines have expanded to reach the female consumer with Ecko Red in addition to multiple facets of the male demographic, from skater (Zoo York) to the young professional (Marc Ecko Cut and Sew). Ecko has collaborated with multiplatinum selling artist 50 Cent to reach a more thuggish, ruggish consumer with the G-unit clothing line for both men and women.
Media and Charity
Media ventures include Ecko T.V., a media outlet for independent filmmakers, and Complex Media, the proprietor of "Complex Magazine." All media ventures strive to be a voice and information source about music and lifestyle for a generation with its own tastes and consumer patterns.
Marc Ecko Enterprises isn't shy about giving back: Tikva Children's Home, Sweat Equity Enterprises and Stoked Mentoring all give back to the youth of the nation. All three share a common goal of providing the resources and skills to successfully pursue their own passions---just as Ecko did.
Political Influence
Ecko has used his considerable influence to make political statements against what he considers to be violations of the first amendment. In 2008, he supported Manhattan high school and college art students who were not able to purchase the art supplies they needed to file a lawsuit against the city. Ecko and his lawyer contended that the law practiced age discrimination in since the students were restricted from supply purchases due to their age.
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